Core technology

Target-Ad is based on Artivision’s long lasting video content analytics (VCA) technology which includes a broad range of object and behavior tracking, as well as face detection and recognition.
Artivision's core proprietary video content analysis technology has been in use in security installations since 2004, and is powering intelligent sensors and proactive video system in governments, transportation and commercial installations throughout the world.

The Avision™ core scalable video analytics engine
The Avision video analytics engine detects predefined scenarios and events over a stream of video images and generates transactional data analysis of frequency and behavior. Avision is based on an object-based algorithm platform utilizing advanced Temporal Analysis concepts, and uses artificial intelligence to enable self-learning of real-world environments and scenes.

Based on this core video analytics technology, Artivision has developed a comprehensive range of analytics applications for detecting and tracking various incidents, behaviors and individuals. Furthermore, Avision serves as the foundation framework for flexible applications in diverse industries, consisting of a hierarchy of algorithms and tools, including object detection and tracking, change detection between images, still image segmentation, moving object segmentation, MPEG block segmentation, and many others. These algorithms form the core technology for many advanced artificial-intelligence applications for understanding and recognizing contents of images, video and media.

Artivision also developed a state of the art pervasive face recognition engine, employing recent algorithmic breakthroughs in computer-vision research. Contrary to conventional face recognition technologies, Artivision’s engine leverages the full spectrum of video to operate non-intrusively with extreme accuracy.

Target-Ad™
Based on this core video analytics technology together with the ability to, detect change between images, still image segmentation and moving object segmentation, Artivision has developed the Target-Ad platform.

Target-Ad utilizes the Artivision core video analytics technology to automatically and in real time identify and map IAB standard ad units within any given video, in a way that does not interfere with the user’s viewing experience.

Target-Ad constantly measures traffic, engagement, duration, relevance, behavior, CTR, and other parameters, for adapting actual ad placements. These frequent measurements are intended to drive the best set of impressions that yield the optimal CTR for any given video, across multiple campaigns.

Target-Ad is a cloud-based service, utilizing a minimal client component which integrates into the flash-based video players.

How it really works